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 About Natasha

With a 750-year history in cultured beneficial bacteria, Natasha Trenev’s family produced legendary yogurt prized by the royal family of Yugoslavia. Her family arrived in the United States in the 1950s, when her father founded Continental Culture Specialists. Following graduation from UCLA in 1970, a decade of research led to Natasha’s development of the first revolutionary method of producing an effective and scientifically validated single strain probiotic bacteria product. Her efforts led to the establishment of the entire probiotics category in North America, Australia, England, Holland and Belgium.

As a developmental scientist, Natasha has spent years studying the effects of beneficial bacteria and has written several books on the subject. Today, Natasha’s reference library is the world’s largest private repository on probiotics, referenced and recommended by prominent research scientists and medical schools.


Natasha at book signing.Author: Natasha is an expert on probiotics and has shared her knowledge with many through books, journal articles and articles in major scientific, peer-reviewed publications. She is currently working on additional books in the series of Probiotic Health Guides to continue her quest to educate the public. She is also working on her most scholarly yet easy-to-read book, which she hopes will become the global “probiotics bible.”

Some of Natasha’s publications include:

  • The first Probiotic Health Guide titled The Power of Probiotics: Secrets to Great Health in 2006;
  • The definitive book on probiotics in 1998, Probiotics, Nature’s Internal Healers;
  • The first authoritative, pioneering book in the field of probiotics in 1990, Probiotics: How Live Yogurt and Other ‘Beneficial Bacteria’ Can Restore Health and Vitality;


Natasha's Radio InterviewMedia Personality: During Natasha’s career in probiotics, she has appeared on numerous radio and television shows across the U.S. including her own programs, The Power of Health Radio Show and The Power of Health TV Show. The national syndicated radio show is recorded live and airs Saturdays in numerous markets. Along with her co-host, Dr. Gene Steiner, she explores the most pressing health topics on the news and offers you probiotic solutions.

Natasha's Power of Health TV Show features all the health issues you need to hear about. Natasha's guests, who share their personal stories about probiotics, are testimonials to the new medicine of the future.

Natasha has also appeared on the following radio and television shows as a guest expert:

  • The Health and Wellness Marketplace – a nationally syndicated television show.
  • Your Health Matters and Know the Cause – syndicated television show with host Doug Kaufmann
  • Healthy Advice with Dr. Gene – radio show
  • Duke and the Doctor – syndicated radio show
  • The Don Wade and Roma Show – radio show
  • The Joanie Greggains Show – radio show


Developmental Scientist: Microbiology is Natasha’s passion. Making the best probiotic bacteria supplements in the world for people to get healthy and stay healthy, is her way of serving humanity.

For more than 35 years Natasha has been acquiring knowledge and transferring that expert learning into new products and technology. Having the knowledge alone is never sufficient. It is transforming knowledge into products by applying scientific research to production technology, then implementing strict quality standards, that ultimately gets the product to market and distinguishes Natasha as the probiotic innovator and entrepreneur.

A member of the American Society of Microbiology, American Association for the Advancement of Science, Institute of Food Technologists, Anaerobe Society of the Americas and American Dairy Science Association, Natasha is well equipped to stay way ahead of science.


speach Health Activist/ Speaker: As a health activist, Natasha has lectured around the world about the power of probiotics. Her informative and educational lectures have been attended by doctors, scientists, patients and students all looking to learn more about beneficial bacteria.

Natasha has had many notable lectures including her:

  • Discussion the clinical use of probiotics and obstetrics at Cedar Sinai Medical Center in Los Angeles, CA in 2002;
  • Presentation as the keynote speaker at the Natural Foods Association in Australia in 1997;
  • Testimony in New York State for establishing real Kefir Standards from 1980 to 1982.

Some of Natasha Trenev’s accomplishments include:

  • Introduced the previously unknown category of probiotics to the North American health food industry and dietary supplement industry;
  • Authored the Dairy Standards for liquid yogurt adopted by the California Department of Agriculture in 1969;
  • Established perishable sections in the health food stores across the nation from 1970-73 to sell yogurt;
  • Assisted in establishing perishable distributors nationwide to sell yogurt;
  • Worked with the Vice President of United Airlines to establish user friendly rates to ship perishables cross country by air in 1971;
  • Authored Probiotic Standards adopted by the National Nutritional Foods Association in July of 1989;
  • Established the National Standards for Probiotics read into The Congressional Record in 1995;
  • Committed 25 years to convince retailers to sell probiotics in refrigerated sections of stores;
  • Invested 25 years educating the public, professionals, doctors and scientists that probiotics are the most important health concept of the 21st Century.

To order Natasha’s books or learn more about her educational DVDs, click here.